The Glorious 42 at MADres
MADres is a strategic initiative by BEDA and co-funded by the European Union. MADres advances design as a key enabler of Europe’s transformation for sustainable growth and economic value.
MADres focuses on these Areas to Strengthen the European Design Community:
- AI Competencies & Digital Ethics
- Planetary Design & Accessibility
- Living Design Policy Framework
- Strategic Business Case Development
Those Focus Areas are Built on Existing Skill Sets to Foster #impactbydesign.
By embedding values of responsibility, inclusivity, and sustainability into the pan-European design practice, MADres empowers design professionals to drive transformation and innovation in combination with business cases.
To achieve this, MADres creates the products and actions necessary to foster a prosperous and sustainable future. For long-term impact, MADres aims to develop a Living Design Policy Framework — a flexible, adaptive model that asks our governments and institutions to integrate design into national and EU-level policy agendas.
As we are inspired by the ‘Hitchhikers Guide to the Galaxy’ by Douglas Adams, here is a more fun way of explaining MADres.
In Europe — a space where the pursuit of unanswered questions has fueled growth and peace for decades — a strategic initiative is taking shape. It is designed to foster insights into the complex challenges posed by AI and its implications for ethics, Accessibility as an Extra ability, Planetary Design as there is no Planet B yet, and design policies, with the aim of unlocking future sustainable growth and prosperity.
MADres addresses the answer: ‘How designers can be better prepared for current challenges to create an equitable and sustainable future for Europe’
The G42 are an expert board driven by design, uniting top creative minds to foster innovation and empower sustainable transformation across Europe.
The Glorious 42: G42 is not just a group of experts — it is a consortium of design-driven individuals who draw on their deep understanding of design and the European economic and political ecosystem. Whether the focus is on sustainable manufacturing, disruptive innovation, or tackling wicked problems, G42 sets the stage for a promising answer. Their motto: The answer is 42 – for the questions we do not yet know.
https://madres.beda.org/en/glorious-42
Alok Nandi has been selected and joining the G42 designers on numerous initiatives in Europe.