Co-creation in Food Design

Roundtable presented and convened by Alok b. Nandi

June 28th – 5:45 pm to 6:30 pm – London 2012 Food Design Conference

The concept of “co-creation” shows interest in different areas, from innovation studies to information management, from design thinking to policy definition. How is the food sector using it to foster innovative propositions ?

Private corporations are opening up innovation modalities, especially in the R&D phases. A number of companies are also looking to tap into the creative input at the market level. In parallel, public institutions in Denmark, in Finland, … are exploring new collaboration models, empowering and engaging everyday people. Forrester recently claimed: “Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide range of industries, and we continue to see empowered product strategy professionals experimenting with co-creation engagements in interesting ways. Co-creation will continue its upward trajectory in 2012, driven by emboldened vendors that are eager to show product strategists the value and benefits that co-creation can bring to the product development process.”

The food systems have applied different mechanisms, from field to fork, through-out centuries, in resonance with several co-creation approaches and paradigms. However, one might claim the food chains in the 20th century industrialisation phases may have wiped out some multi-stakeholders co-creation innovative collaboration by building “Fordian” production chains. Consumers have consumed, under marketing pressures … And then appeared phenomenas such as Slow Food in the Western world !

This roundtable aims to look at different readings on what co-creation can bring in innovation of food systems, depending if it is an “academic” approach or a “designer” point of view, or an “industrial” implementations.

The focus on values will be put in connection with the tension between the creation of knowledge expansion vs the creation of experience.

designer, writer-director